A design leader who still builds.
I have led design at IBM, NielsenIQ and LoyaltyOne / Precima, and built from zero three times: a studio, an agency’s digital arm and an enterprise UX practice. I still work hands-on in the patterns, systems and AI interactions.
Experience
Most recent first.
Co-Founder · Urbo Group
Pre-construction real estate design and marketing. Owned brand, website and go-to-market design; built AI visualization and 3D partnerships; generative visual production with Leonardo, Kling and Midjourney. Early R&D and launch work from 2023 alongside other roles; co-founder focus Dec 2025 – May 2026, including the wind-down and post-mortem. Read the case →
Senior Design Manager · IBM
Led a 14-person design organization across 6–8 enterprise products. Defined how AI behaves when uncertain or wrong, and helped move the division to Design-as-a-Service. Read the case
Director of UX · NielsenIQ
Joined through Nielsen’s acquisition of Precima. Converged five analytics platforms into one ecosystem and governed design-system standards. Read the case
Director of User Experience · LoyaltyOne / Precima
Built the UX practice from zero. Designed the guided-workflow model core to Nielsen’s acquisition, and LoyaltyOne’s first enterprise design system. Read the case
DRMG · Surround Integrated
Co-founded Surround Integrated, the agency’s digital arm, and moved client accounts from technology-first to experience-first.
Senior UX Designer · InMoment / Empathica
Enterprise customer-experience dashboards that turned retail feedback into operator action.
Venture Communications
Digital creative leadership after Venture acquired Lifecapture.
Co-Founder / Creative Director · Lifecapture Interactive
Co-founded and scaled an interactive studio to ~25 people and led a design practice of 8. See the Lab
Games and broadcast VFX
Lead designer, animator and VFX director: Gord@k, educational CD-ROM games, Deepwater Black / Mission Genesis and P.S.I. Factor. See the Lab
Tools and methods
What I work in, from design files to code and research.
Recognition, research and education
English and conversational French.
- Webby Awards Honoree, Broadband (Last Tango in Jadac)
- Canadian New Media Awards, Designer of the Year
- Interactive Media Awards, Best in Class UX & Usability
- FWA Site of the Day
- PROFIT Hot 50
The Aging App
A year-long research and design partnership with the University of Toronto Gerontology Program. Interviewed physicians, nurses, caregivers and industry professionals, and co-designed with older adults an app that consolidates patient data and connects patients with caregivers.
- University of Toronto, Faculty of Architecture, History & Design
- Digital Media Studios, Digital Design
- John Abbott College, Fine Arts